Hope & Ivy uses UK numeric sizing – each garment is labelled with a UK size (UK 6–24), and the brand’s chart gives EU and US equivalents, so a UK 10 is an EU 38 / US 6.

Size conversion

Size EU US
UK 6 34 2
UK 8 36 4
UK 10 38 6
UK 12 40 8
UK 14 42 10
UK 16 44 12
UK 18 46 14
UK 20 48 16
UK 22 50 18
UK 24 52 20

Body measurements (cm)

Size Bust Waist Low hip (20 cm from waist)
UK 6 83.5 68.5 95.5
UK 8 86 71 98
UK 10 91 76 103
UK 12 96 81 108
UK 14 101 86 113
UK 16 106 91 118
UK 18 111 96 123
UK 20 116 101 128
UK 22 121 106 133
UK 24 126 111 138

How to measure

All measurements are shown in centimetres.

  • Bust: measure under your arms, around the fullest part of your bust.
  • Waist: measure around your natural waistline – try bending slightly to the side to identify your natural waistline.
  • Hips: measure around the fullest part of your hips at the top of the leg (approximately 20 cm from the waist).

Fit

Hope & Ivy: these measurements are the brand’s standards, but they may vary slightly across designs. All garments are measured on a 5’6” / 168 cm model, so if you’re taller or shorter, styles may sit differently.

Model

The brand measures all of its garments on a 5’6” / 168 cm model.

Source: Hope & Ivy’s official size guide, checked 20 October 2026. Sizes can vary by style – if you’re between sizes, email info@willow.ie and we’ll measure the garment for you.